The fast-food giant Yum Brands said Monday that its third-quarter profit had risen 17 percent on the strength of surging sales in the international and China divisions, offsetting sluggishness in the United States.
Yum, which operates KFC, Taco Bell and Pizza Hut, reported 28 percent profit growth in its China division and 21 percent growth in its international division for the three months that ended Sept. 8. Yum’s United States operation had 1 percent growth in profit for the period.
Now that is using your advertising dollars wisely! Just wait till Code Geass starts showing on American TV.
4 Comments
How much of that international (meaning Japan?) is attributable to “Darker than Black”? Many episodes of that series featured constant P.H. advertisement.
I didn’t watch much Darker than Black, so I didn’t realize that Pizza the Hut was also featured there. It sounds like Yum! is really willing to experiment with their ad placement, like when they had /pizza in Everquest 2.
Ahahahahaha, now that’s just rich.
Yeah, Darker than Black had almost as many Pizza Hut cameos as Code Geass did.
It’s all about investing in those developing regions. They market pretty aggressively for KFC in Japan, too, like the famous “girl in a yukata sitting on her porch eating fried chiken” TV spot from a couple years back.
Seems they’ve figured out what makes stuff sell in the Japanese market. Not that it was any big secret, really.
Woah woah, is that a picture of C.C. eating pizza in a shirt? I’m ordering Pizza Hut right now.
2 Trackbacks
[...] seems like it’s working pretty well for Pizza Hut, [...]
[...] for Pizza Hut, cheesy or not, their campaign has become a viral marketing hit. And apparently it’s working out pretty well for them, [...]